AMC Theaters sponsors WarnerMedia’s Marvel Girl 1984 HBO Max Determination
2020 was a year of great strain in the relationship between film studios and theater chains. With almost every major movie either postponed for several months or released online, theaters have been life sustaining for months. AMC has been a particularly fierce opponent for studios wanting to release their films online before they hit theaters. In a surprise U-turn, AMC Entertainment CEO and President Adam Aron issued a statement in support of Warner Bros.’s decision to release Wonder Woman 1984 online at the same time as its theatrical release.
“For many months, AMC has been in an active and intensive dialogue with Warner Bror to find out how best to see this cinematic blockbuster in these unprecedented times in the AMC theaters. Given the atypical circumstances, the atypical economic relationships between studios and theaters With atypical windows and release strategies, AMC is fully on board for today’s Warner Brothers announcement. ”
The change in setting of AMC can be due to a number of factors. There’s the fact that Wonder Woman will hit theaters alongside its HBO Max release in 1984 so theaters will get at least some of the money from the audience. Add to this the fact that a number of COVID vaccines have been announced in the past few days, leading to hope that the global health emergency will improve over the next few months and that films and viewers may return to theaters.
Finally, and perhaps most significantly, AMC Theaters had previously attempted to combat Universal’s decision to post the Trolls World Tour online rather than in theaters. Not only did AMC lose that battle, but the film made around $ 100 million from PVOD sales alone.
Perhaps the theater chain giant has accepted that the move to streaming movie content is the inevitable future, and the smart choice is to embrace that change and try to adapt to it. In any case, Aron added in his statement that his company still believes in the cinema experience.
“AMC continues to believe that exclusive theatrical releases benefit consumers, filmmakers, studios and exhibitors. Nevertheless, this year we have clearly shown that we are flexible and remain open to developing long-term business models, provided we do so in a way and Do wisely. ” This has improved the industry ecosystem for all players. We introduced new approaches with other film studios this year. We’re doing this again, this time with Warner Brothers, to facilitate the specific release of this important film. We hope movie lovers enjoy Wonder Woman 1984 this year at AMC. ”
Wonder Woman 1984 was directed and co-written by Patty Jenkins and features Gal Gadot, Chris Pine, Kristen Wiig, Pedro Pascal and Natasha Rothwell. The film will hit theaters and HBO Max on December 25th and will debut in international markets on December 16th. The film will be available on HBO Max in the US for a month at no additional charge. That news comes from Variety.
Topics: Wonder Woman 2, Wonder Woman, Cinemas, HBO Max, Streaming
Writer with a keen interest in technology and pop culture.