Tower Data returns as a web based store

Tower Records, the music chain that closed its 89 stores in 2006, is relaunching its online shop, reports ABC7 from the Bay Area. The new website also offers planned live stream concerts as well as a digital version of the company’s in-house magazine Tower Pulse!

According to ABC7, the relaunch arose from interrupted plans to set up pop-up shops at this year’s South by Southwest Music Festival. After SXSW’s COVID-19 cancellation, Tower Records decided to virtually restart the store.

Tower Records opened in Sacramento, California in 1960. In 2004, the chain’s parent company filed for bankruptcy, which resulted in the closure of all physical locations two years later. In 2018, Tower Records founder Russ Solomon died at the age of 92.

Read on the pitch “How the coronavirus affects the American record industry”.

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