TV Audience: Baylor’s March Madness Championship draws 13 million

In the latest TV ratings, CBS averaged 13 million viewers for coverage of this year’s NCAA men’s basketball championship, in which Baylor defeated Gonzaga 86-70 (and a 3.0 demo rating), which slightly dominates Monday in both measures, despite losing about a third of the audience after Virginia’s OT win over Texas Tech in 2019.

Against you old tires….

NBC | The voice (5.9 mil / 0.75) was nearly stable while debris (2.5 mil / 0.5) was active in the demo.

ABC | American Idol (4.5 mil / 0.6) had dropped a tick from week to week.

FOX | America’s Most Wanted (1.9 mil / 0.3) declined.

Do you want to have a look at any of the above shows? Email [email protected] and your question can be answered through Matt’s Inside Line.

The Live + Same Day numbers given in our rating column do not reflect the overall performance of a program as there is increased use of delayed playback via DVR and streaming platforms as well as viewing outside the home. Instead, these numbers (Nielsen Fast Nationals, unless labeled finals) aim to merely illustrate trends or superlatives. Actual mileage may vary.

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