Warner Bros. will launch all 2021 movies on HBO Max & in theaters concurrently
Warner Bros. has announced that it will release all 2021 films simultaneously in theaters and on HBO Max. This includes large tent poles like The Suicide Squad and Dune. The studio had previously decided to release Wonder Woman in theaters in 1984 and HBO Max on Christmas Day, for which they received applause. It seems that the positive feedback they received has worked so well that they can join their 2021 projects.
All Warner Bros. 2021 films will open in theaters and debut on HBO Max at the same time. There is a catch, however. The films will only be shown on the streaming platform for a month before shutting down. From there, the films are only shown on the big screen. This list includes important tent poles like Godzilla vs. Kong, The Suicide Squad’s Timothée Chalamets Dune, and Keanu Reeves’ Matrix 4, plus a host of other highly anticipated films. It is believed that this program will last for a year.
Jason Kilar, CEO of WarnerMedia, said in a statement why they wanted to try a new business model. The studios have tried to find a way to keep audiences and theater chains happy at the same time, although it has proven difficult. With this in mind, Warner Bros. leads the way in need-driven innovation. Kilar had that to say.
“After reviewing all of the options available and the projected admissions level over the course of 2021, we concluded that this was the best way for WarnerMedia’s film business to navigate the next 12 months. that we want to bring consumers 17 remarkable films all year round, they have the choice and ability to decide how they want to enjoy these films, and our content is extremely valuable unless it is on a shelf that no one has seen We believe this approach serves our fans, exhibitors and exhibitors, helps filmmakers and enhances the HBO Max experience and creates value for all. ”
Jason Kilar added, “We’re seeing an opportunity to do something that is firmly centered on the fans, which is making choices.” Kilar went on to say that Warner Bros. will release a new movie about every three weeks. “Whether that choice is to enjoy a great new movie in theaters, open HBO Max, or do both.” Ann Sarnoff, chairman and CEO of WarnerMedia Studios and Networks Group, said “unprecedented times” led to “creative solutions”. You can read the rest of Sarnoff’s below.
“Nobody wants to bring more movies back to the big screen than we do. We know that new content is the lifeblood of the theater show, but we need to balance that with the reality that most theaters in the US are likely to operate at reduced capacity by 2021 With this one-of-a-kind one-year plan, we can support our exhibition partners with a steady pipeline of world-class films and give moviegoers who may not have access to theaters or may not be ready to return to the cinema the chance to see it as a win-win for us Film lovers and exhibitors and are very grateful to our filmmakers for working with us on this innovative answer to these circumstances. ”
Warner Bros. also publishes The Little Things, Judas and the Black Messiah, Tom & Jerry, Mortal Kombat, Those Who Wish Me Dead, The Conjuring: The Devil Made Me Do It, In the Heights, Space Jam: A New Legacy, Throwback, vicious, The many saints of Newark, King Richard and Cry Macho. All eyes will be on Warner Bros. for the next few months to see how this all works. Additionally, it will be interesting to see if all of these films meet their 2021 release dates. The Wrap was one of the first outlets to announce Warner Bros.’s release schedule for 2021.
Topics: HBO Max, Streaming, Cinemas
Writer for Movieweb since 2017. Likes to play Catan when he’s not writing about superheroes and Star Wars.